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Inside my lettering studio

Learn more about my creative journey and illustration career

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The Story of Dina Rodriguez

Every day I combine my 10 years of design experience to create lettering that entertains, engages and inspires a community near you. The kind of design that’s custom-made to attract your audience.

Over the past five years, hand lettering has been the primary focus of my career. What started as a hobby drawing letters for a few hours every day, quickly turned into a full-time passion doing client work for companies like American Greetings, Wacom, and Penguin Books. 

Since moving to Portland, Oregon in 2013, I’ve worked with over 100 carefully selected clients working on exciting projects for apparel, advertising, and chalk murals for businesses all over the United States.

Early on in my career I started teaching everything I know on lettering and freelance so I could better understand my craft while helping others do the same. I started blogging, writing books, and began to share more of my work on YouTube so I could build a creative community around my hand lettering.

It's this level of transparency and excitement in teaching has led me to travel the country doing talks and workshops guiding students on the art of freelance and lettering.

A big part of teaching has gone into self-publishing a zine series called Lettering Adventures where every month I create a 30 page digital workbook that shows you how to draw new styles of vintage hand lettering. So far we have over 190 students learning type styles like Victorian, Blackletter, Sign Painters, Western, with so many more to come. 

All this teaching means I’ll be devoting my time and skills to just one new client a month so I can have dedicated time for each new project. So if you're looking for an artist with a broad range of lettering styles with a proven track record of happy clients, then I'm the artist for you. 


Inspire brand loyalty, increase sales, and drive engagement with handmade graphics



Need some organic hand drawn chalk illustration for your office, menu, or next event? I have the experience to custom design artwork to attract your community, and fill those blank white walls. 

hand lettered shirt design


Get people connected to your brand with a powerful message that they'll love to show off. Drape your audience with just the right creative merch and watch the profits roll on in.  

hand lettered editorial design


Get people reading again. Prove to your audience that your content is worth the time with beautiful attention-grabbing images that expand your brand's influence and readership. 

hand lettered commissions


Give the gift of personalized art that's made for that special someone in your life. I'll bring your message to life whether it's for a simple greeting card or a badass leather jacket patch.  

hand lettered social media


Use beautifully crafted images to grow your audience and increase brand awareness. Authentic marketing you can use on social to engage with your followers on a more personal level. 

hand lettered advertising


Get noticed in a world filled with ads by combining custom illustration and lettering to create a meaningful campaign. No generic stock images and overused typefaces for your quality brand.  

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Average Pricing

Each project ranges from $500-$2k depending on the level of detail and content.

Project Timeline

Have your project completed and ready for print within just 2 weeks after a 50% deposit.

Usage Rights

Non-exclusive rights are included with the project with the option to purchase more.

let's be internet friends

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